/^..^\ DINGBATS /^..^\
(DefinING Blog About Typographic Specifications)
Today's helpful design term is simple but very important.
Kerning is the careful calibration of space between pairs of letters to create a balanced and visually pleasing effect. Letters shouldn't be too far apart and if they're too tight they can bump into each other.
For example, with the word "FLICKS", if the letters are too tight, that would read very differently.
